Born Out of Protest
I didn’t pick up a camera because I dreamed of being a photographer.
I picked it up because I wanted to change the world.
I grew up in the 70s — a time when Britain felt like it was falling apart. Economic crisis, political unrest, and deep social divides dominated the news. Strikes, blackouts, and the rise of extremism weren’t just distant headlines; they were a part of everyday life.
I went to Mark Rutherford School in Bedford, where I was subjected to racism on a regular basis. As the only Indian boy in the school, I was powerless, regularly called the ‘P’ word and mocked for my culture, language, and the food I ate. I still remember, to this day, sitting in an English lesson while boys at the back of the classroom casually laughed and joked as they passed around hate-filled National Front leaflets. The teacher, an elderly woman called Mrs Groves, arrived in the classroom and simply told them to put it away and look at it at lunchtime. I sat there at the front of the class, incredulous, thinking, Miss — you have no idea what they’re looking at.
Racism hurt deeply, but I didn’t have a voice. I lived in fear, in the shadows — it was the only way to survive. The ’70s was a time when racism was shockingly widespread and accepted in society, with the National Front reaching the height of its electoral support. Their youth wing, the Young National Front, actively recruited disillusioned teenagers, fuelling hate and spreading racist propaganda in schools and playgrounds. Football matches also became fertile recruiting grounds for the far right — absolute no-go areas for someone like me.
I sought solace in music, particularly The Jam, who seemed to capture my feelings so clearly. Their song Down in the Tube Station at Midnight epitomised everything I felt. It’s incredible to think that such a powerful anti-racism protest song was banned by the BBC.
I learned about injustice from an early age but had no voice, no power to change anything. My protest was silent, so I focused on education as my salvation, despite the difficulties I endured.
My journey in photography didn’t begin in a studio or classroom but on the streets of London — in the chaos of the Poll Tax Riots. I was 22, holding a camera I barely knew how to use, standing between furious protesters and rows of riot police, my heart racing, adrenaline surging. It was terrifying and exhilarating .
That day wasn’t just about capturing images — it was about witnessing truth, holding up a mirror to society, and finding my purpose. It ignited my need for storytelling and cemented my desire to use photography as a tool for change — to help make the world a better place for everyone. Something I had always wanted to do.
A Curious Beginning
Growing up, I had no idea what I wanted to do in life. I loved making things and was always curious about how they worked. I’d help my dad with DIY projects around the house and learned to sew with my mother. I was creative but also fascinated by science — an odd mix that baffled my parents, teachers, and even me.
I ended up with a mediocre science degree — the only subject I was good at. The experience taught me one thing: there was no way I wanted to have a career in science. I left university with no direction, drifting through equally mediocre jobs and wrestling daily with my lack of purpose.
I didn’t grow up with a camera or ever consider a career in photography. My parents valued education and encouraged traditional careers like medicine, engineering, and law — none of which appealed to me. Photography felt out of reach due to its cost, and I would never have asked my parents to make that sacrifice. As a result, photography didn’t even figure on my radar — it really was the stuff of dreams.
But despite that, I remained fascinated by the alchemy of art and science that photography offered. At 22, I bought my first camera — a Minolta 7000. It had autofocus, albeit slow and noisy, but I loved it. I photographed everything and everyone I could.
Finding My Voice
It wasn’t long before I grew tired of photographing friends and family. I wanted to capture real life beyond the familiar streets of my small market town, Bedford. On 31 March 1990, I boarded a train to London to photograph the infamous Poll Tax Riots.
That day changed everything.
I found myself in Trafalgar Square, caught between furious protesters and determined riot police. I tried to capture as much of the action and emotion as I could.
I realised, I had found my voice. And, most importantly, I had discovered my passion.
I returned to Bedford with handfuls of film and no clear idea of what to do next — but I was eager to share my story with anyone who would listen. A friend suggested I contact a local newspaper. To my surprise, they published several of my photos and ran my story — I was thrilled.
When I went to collect my negatives, they offered me the chance to work for them. I didn’t have a clue what I was doing, but I knew I couldn’t say no. They asked if I had a darkroom — I didn’t — but I told them I was setting one up. I enrolled in a photography evening course at Bedford College and learned darkroom skills as fast as I could.
A short while later, I called them back, half expecting them to say, “Who are you?” But they remembered my pictures, and I started freelancing for the newspaper, covering news, sports, and features on evenings and weekends. I couldn’t believe it — I was working as a freelance photographer.
©Rob Johns. All rights reserved: 31 March 1990 - Trafalgar Square, London the scene of widespread disorder during the Poll Tax riots.
A Life of Visual Storytelling
I had finally found a path I wanted to follow in life, but on 18 February 1991, tragedy struck. I lost my father, at the age of 70, to an incurable lung disease. He never saw me succeed as a photographer — a regret I carry with me to this day.
I quit my job and took out a career development loan to study photojournalism at the London College of Printing, now part of the University of the Arts London (UAL). A year later, I earned a Postgraduate Diploma in Photojournalism and finally knew exactly what I wanted to do with my life.
I had found my focus and could see my future clearly. I wanted to tell stories, engage audiences and encourage positive change.
Visual storytelling is my life. I work with a wide range of clients, each with their own unique story to tell. I’m just as comfortable working in the studio as I am on location — whether using flash or natural light, photographing world leaders or the dispossessed.
Photojournalism has given me a solid foundation for visual storytelling, which remains central to all my work.
A New Chapter — Filmmaking
In 2006, I returned to UAL as an Associate Lecturer to teach photojournalism. I discovered another passion — this time for teaching — and in 2009, I qualified as a further education (FE) teacher with a Postgraduate Certificate in Learning and Teaching. I’ve since taught photography and filmmaking at UAL, Morley College, Idea Store Learning in Tower Hamlets, and various schools.
In 2017, I completed a documentary foundation filmmaking course at Raindance in London. It reignited my passion for storytelling, this time through moving images. Unsure if I had the aptitude for film, I shot my first documentary on an iPhone 6 — a short travel film focused on London’s Chinatown.
I had no idea those early years of exploring creativity and curiosity about how things work were to serve as an ideal foundation for my career as a photographer and filmmaker. Both areas offer wonderful creativity but also demand technical knowledge and skills that sit very comfortably with me.
A Shift in Focus — Storytelling with Purpose
As my career progressed, I became increasingly disillusioned with traditional photojournalism. I turned my back on it due to its commodification of suffering. I couldn’t understand how pictures of famine victims could be seen as fine art and sold for thousands of pounds. The very photojournalists I had once admired turned out to be a disappointment, allowing this to happen and supporting exhibitions sponsored by companies with appalling environmental records.
I also grew tired of the same tired tropes — clichéd depictions of poverty and suffering that reduced complex stories to stereotypes. It became clear to me that I no longer wanted to contribute to this narrative.
Instead, I chose to use my storytelling skills to help brands and charities working towards positive social, environmental, and cultural change. I focus on organisations striving to make a meaningful impact for themselves, their communities, and the wider world. This path aligns with my original desire to make a difference — but in a way that feels more authentic and responsible.
Tell Your Story — Differently
If you’re a brand, small business, or charity with a story to tell, let’s talk. Whether it’s for a marketing campaign, a brand film, or powerful photographs, I’d love to help you reach a bigger audience.
And if you’re looking for photography or film production training, I’ve got 18 years of experience. I’m here to help.
©Rob Johns. All rights reserved: 31 March 1990 - Trafalgar Square, London. Riot Police arriving at Trafalgar Square, the scene of rioting.
My Why…
Helping brands grow is good. Helping humanity grow is better.
Stories have the power to shift perceptions, inspire action, and create meaningful change. That’s why I seek to collaborate with brands, charities, and organisations committed to positive social, cultural, and environmental change—those looking beyond profit to make a real difference.
As a campaign photographer and filmmaker, I don’t just document—I shape narratives that connect, challenge, and inspire. Whether through film or photography, my work is designed to engage audiences and drive real-world impact.
Mission
To help brands and organisations tell powerful visual stories that engage audiences, inspire action, and create lasting social, cultural, and environmental change.
Vision
A world where storytelling isn’t just a marketing tool—it’s a force for good. Where brands and charities use photography and film to inform, inspire, and drive meaningful progress.
Purpose
To use photography and film to bring people closer to the issues that matter, amplify voices driving change, and create imagery that connects, inspires, and helps build a better world for everyone.